NEWS
2023/05/11
alt Inc. and Video Research Launch Asclone, a Next-Generation Marketing Research Service
Asclone is a next-generation marketing research service that utilizes AI technology to generate digital clones with survey-specific attributes and obtains responses through interactive interviews.
alt Inc.(https://dev-corporate-web.poc-dev.com/en/), a Japan based developer of AI Clone and Personal Artificial Intelligence (P.A.I.®️) (Head Office: Minato-ku, Tokyo, Japan; CEO: Kazutaka Yonekura), in collaboration with Video Research Ltd. (headquartered in Chiyoda-ku, Tokyo; Wataru Mochizuki, President & CEO; hereinafter "Video Research"), will begin offering "Asclone," which generates a digital clone of a virtual survey respondent to conduct an interactive interview and obtain responses.
Video Research has developed "Research 4.0"*1 as a next-generation marketing research methodology that incorporates AI technology. Since February 2021, they have been running a pilot study for a survey system utilizing digital clones, in partnership with alt. As an initial outcome of this experiment, a service enabling users to generate digital clones capable of responding to questions has been implemented.
The newly introduced Asclone service allows users to engage digital "individuals" with distinct personalities in an unrestricted interview, harnessing alt's personal AI technology. Users can log in via a PC or smartphone browser, produce a digital clone with the desired persona, and conduct a text-based interactive interview at their convenience. Unlike traditional face-to-face questionnaires, the digital clone questionnaire operates at the user's pace, with no constraints on time, location, or question quantity. The persona of the digital clone can be modified as required. It also serves as a tool for obtaining fresh insights and ideas by repeating questions. The system addresses the critical concern of personal data protection in surveys and enables handling of sensitive questions that necessitate utmost caution during human interviews.
By developing and providing Research 4.0, a marketing research method using digital cloning technology, alt and Video Research aim to transform the current state of research and revolutionize the information business.
*1 Research 4.0 is the next-generation marketing and research technology that employs new technologies, notably AI-based digital cloning. Video Research defines Research 1.0 as "human face-to-face research," Research 2.0 as "PC Internet research," and Research 3.0 as "logs and sensing data.
< Special Price Monitoring Campaign >
We're launching a monitoring campaign for Asclone for companies interested in utilizing digital clones for surveys and idea generation. Details can be found on the "Monitor Application" page. We invite you to check it out and apply.
■ Overview of Asclone
Asclone is a subscription service accessible anywhere with an internet connection, via browser login. In addition to generating a digital clone persona based on a combination of factors like residential area, gender, age, and occupation, the user's interest in the "issue/topic" they want to investigate is also considered. During generation, ACR/ex, Video Research's comprehensive single-source data that surveys consumer attributes, product involvement, media contact, and more, is referenced.
■ Sample Use Cases
- Qualitative approach research (one-on-one interview) with a digital clone
- Idea flash (idea support) by asking questions to digital clones
"Asclone" will be exhibited at the "slt Conference 2023" to be held at Bellesalle Roppongi on Wednesday, May 24. We will have a booth where you can actually experience an interview. We look forward to seeing you there.
【"alt Conference 2023" will be held】
Yusuke Narita, economist and data scientist, will be speaking at the event!
Title ： alt Conference 2023 - Life or Death : The Destruction and Creation of Generative AI -
Date：Wednesday, May 24, 15:00~18:30
Reception will be held after the closing session.
Venue : Bellesalle Roppongi
Sumitomo Fudosan Roppongi Dori Building B1F, 7-18-18 Roppongi, Minato-ku, Tokyo 106-0032 (2 minutes walk from Roppongi Station)
Admission: Free
To register, please visit: https://event.alt.ai/alt-conference2023
Details on speakers, program, etc. will be released as it's available.
If you have any questions, please feel free to contact us at the contact information below.
■ About Video Research Ltd.
Video Research Ltd. is a data and systems company that supports the video business, including television. Founded in 1962 as a research organization providing TV ratings data, the company now delivers cutting-edge data, including various media data and marketing data, alongside TV ratings surveys in Japan, offering comprehensive solutions for corporate marketing strategies.
■ About alt Inc.
Founded in November 2014, alt is a venture company that "aims to free people from unproductive labor" by creating P.A.I.®️ (Personal Artificial Intelligence) and AI clones. We also develop and provide SaaS products such as AI GIJIROKU, which utilizes speech recognition technology derived from the development of AI dialogue engines. 3.5 billion yen was raised in a Series D funding round in June 2022, bringing our total amount raised to 6.2 billion yen.
https://dev-corporate-web.poc-dev.com/en/
<For inquiries regarding the press>
alt Inc., Public Relations, Misako Nishizawa
TEL: 03-6455-4677 e-mail: press@alt.ai
<For inquiries regarding the alliance>
alt Inc., New Business Development Department Junya Iizuka
TEL: 03-6455-4677 e-mail: new_bussines_dev@alt.ai
<For inquiries regarding the event>
alt Inc., Conference 2023 Secretariat
TEL: 03-6455-4677 e-mail: alt-conference@alt.ai